The story begins
with the family

Thomas learnt his craft in Bonpoint, which had been founded by his parents Marie-France and Bernard Cohen. Irene, his wife, joined him, working in the style office.

In the course of their travels, they planned a new future by dreaming of a line dedicated to children, where basics went hand in hand with a timeless spirit, spiced with colours and fun-filled ideas.

 

In 2000, the french artist Sophie Cuvelier created the Bonton logo.

  • Bonton
  • 2001  
    x
    2001

    Creation:
    May 2011
    Surface area:
    400m2

    COME TO MEET US

    at 82 Rue de Grenelle à Paris

x
2001

"Each Bonton team's new born has his name on the colour chart: bleu Sacha, rose Alice, kaki Robin…"

IN FIGURES...

575 dyes produced and 458 shades conceived by Bonton!

  • 2002  
    x
    2001

    "Decoration or night-light: a multi-function light for kids and adults!"

    IN FIGURES...

    3003 lights already save parents life in the dark night!

    x
    2001

    "Coralie & Franck, Bonton superheroes: wash, cut, brush and laugh in the same time!"

    IN FIGURES...

    15 minutes for a haircut,
    3 minutes for a fringe and
    153 600 oursons special candies given

  • 2003 2004  
    x
    2001

    "From 15 years, Bonton have a special tecnic to dye colours by hand!"

    IN FIGURES...

    12 hours needed for a dye and around 4 à 5 rinses to spare clothing from disgorging

    x
    2001

    "Bonton stores, outfits, backstage news and community stories!" Follow us on Instagram!

    IN FIGURES...

    The most popular picture: 1 272 ❤

  • 2005  
    2005
    x
    2001

    In the first few years, we used to make some tests on a microwave, such an experience!

    IN FIGURES...

    1 580 695 888 123 grains of marine salt to fix the colour

  • 2006  
    2006
    x
    2001

    From a white item of clothing to… pink! To find perfect pink you have to dose… yellow!

    IN FIGURES...

    More than 100 shades of pink seen for Bonton…

  • 2007  
    2007
    x
    2001

    "Crazy hats, redfish, masking tape, princess crown… Le Bazar!"

    IN FIGURES...

    3,17 hours: maximum time passed by Zoé, 9 years old into Bazar corner

  • 2008  
    x
    2001

    Best-seller: "baby slippers, 2400 pairs ordered for South Korea only!"

    IN FIGURES...

    1st international fair: 2005
    100 points of salee
    20 languages talk

    x
    2001

    "Bookstore corner: "Le tour du monde de Mouk, by Marc Boutavant is the favorite book of Bonton customers!"

    IN FIGURES...

    100 293 books devoured 15 645 708 eyes movement

  • 2009  
    x
    2001

    "Each Bonton colour is tinted in a big cauldron like this one!"

    IN FIGURES...

    608 kg of colorant used for dye, or maybe 610 kg… ...

    x
    2001

    Tote bag: one tote bag, one utility: clutch dummies, lunch small bag, gym bag and shopping bag!

    IN FIGURES...

    Distance traveled by an aqua tote bag between Paris and Punta Cana: 7 077 km

  • 2010  
    2010
    x
    2001

    Creation:
    February 2010

    Surface area:
    700 m²


    COME TO MEET US

    at 5, boulevard des filles du Calvaire, Paris

  • 2011  
    x
    2001

    "10 years and finally a store on Paris Rive droite!"

    IN FIGURES...

    Bonton Grenelle → Bonton Filles du Calvaire: 2,5 miles;
    50 mn walk and 25 mn of bike !

    x
    2001

    "Bonton team ❤ birthday parties: that's how Happy Bonton corner is born!"

    IN FIGURES...

    780 burst balloons, 2780 candles blown out and Happy birthday glasses on the nose

  • 2012  
    x
    2001

    Creation:
    février 2013

    Superficie :
    120m²

    COME TO MEET US

    at 9 rue Guillaume Brochon à Bordeaux

    x
    2001

    "Neroli, lemon, lemon tree's leafs, Iris and Galbanum as a amazing mixing"

    IN FIGURES...

    17 different versions created before perfection!

  • 2013  
    x
    2001

    "Arsène, it's your name… Maybe because of Arsène Lapin ?!"

    IN FIGURES...

    6 cm of cotton is required to sew this beti waistcoat

    x
    2001

    Creation:
    March 2014

    Surface area:
    250m²


    COME TO MEET US

    at 13-16 Hachiyamacho à Shibuya-ku

  • 2014  
    x
    2001

    Creation:
    August 2015

    Surface area:
    40m²


    COME TO MEET US

    at 24 rue de Sèvres à Paris

    x
    2001

    Skateboard, tattoo, sunglasses, gum, concert ticket… the essentials of a teen life!

    IN FIGURES...

    2600 gums chewed into this corner! 18 teenagers present into the same photo booth

  • 2015  
    2015
    x
    2001

    Bonton soap and perfume are exactly the same concentrate!

    IN FIGURES...

    101 stars on the bottle!

  • 2016  
    x
    2001
    SEOUL

    Creation:
    February 2016

    Surface area:
    300m²


    COME TO MEET US at 43, Apgujeong-Ro 42 Gil à Gangnamgu

    LOS ANGELES

    Creation:
    February 2016

    Surface area:
    280m²


    COME TO MEET US at 8473 Melrose Place

    x
    2001

    "Why Bonton + 10IS sneakers? Because Bonton runs faster thank's to them!"

    IN FIGURES...

    306 000 "sratchhhh" listen from sneakers creation.

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