Collection: Boy

Rediscover our collection of boys' clothing at prices stored during HAPPY Days in our dedicated section.

Founded in 2001, Bonton quickly had its success thanks to its unique Parisian concept stores. Mixing mode, Accessories, Exclusive and creative cosmetics and toys, these playful places of life and Tops In color attract young and old. The integration of Bonton into the Roger Zannier group in 2023 marks the start of a new exciting adventure for the brand, with developments in France and internationally. Our DNA is a world vibrating with colors, a legacy from the daily locker room with cuts and Printiconic, and the transmission of know-how over the collections. We have the ambition to dress children and Babys with a locker room combining mode, color and know-how. We seek to create products that reconcile the new desires of young and old, and to be the most singular and alive concept store for all ages, offering ready-to-wear, Accessories, Cosmetics and quality toys. We want to tell stories and offer families an immersive experience in each point of sale, creator of memories and emotions. Bonton offers creative and full of character collections. Colored clothes, PrintS trend and original cuts invite children to express their personality and have fun with their style. Because there is no age to dress well, our collections are available in two separate lines: for toddlers (from the Newborn at 3 years old) and for children (from 4 to 12 years old). Whether it's everyday outfits or sets for special occasions, the Bonton collections celebrate childhood in all its splendor, offering a universe where fashion rhymes with fun and spontaneity. PSSST ... let's cultivate joy with Bonton! Bonton signature: our iconic stars. Recognizable in the blink of an eye, this is the graphic signature of Bonton. Each season, new iconic models are added to the collection, with the motif of stars available in scarves, luggage, or even lining, in small touches or in all-over.