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Who are we ?

AN UNIQUE CONCEPT 

 

Ever since it was first founded in 2001, BONTON has been designing timeless, quality collections for all moments in a child’s life. Cotton, prints and embroidery take centre stage in our designs, with each piece elevated through the use of over-dyeing: French expertise bursting with colour.

Over the years, BONTON’s collections have evolved, while forever combining comfort and modernity, playing with different colours, practical fits and unique styles.

The brand’s fun, family-focused identity also shines through in each of the concept stores and corners where its products are sold, from ready-to-wear, footwear, furniture and furnishings, to home décor, household linens, stationery, and birthday goodies. The brand has a beauty range too, packed full of natural fragrances, organic cosmetics, and hair salons in some stores!

BONTON was ahead of its time in creating the very first family-friendly concept store designed as a unique experience and place to be. The brand now caters to babies and children as well as their mothers, with the Maxi Me capsule collections.

In doing so, BONTON serves as an ambassador for the French art of living, in step with its times, and home to incredibly comfy collections. Spurred on by a tireless quest for quality, the brand has never lost touch with the cool, uplifting, everyday quirkiness that characterises children’s lives.

HIGH-COLOUR KNOW-HOW

BONTON speaks fluent colour.

Right from the very start, the brand emerged as a pioneer, offering a wide range of completely unexpected colours for children. From the get-go, BONTON partnered up with a local dyer with extraordinary skill in natural dyeing. 

And the results speak for themselves. Each season, 20 colours are selected in shades of milky white, antique rose, adventure green, blush red, chocolate bar, attic grey and blackout black.

Although today’s children’s market has grown significantly, BONTON remains the only children’s brand to offer over 20 exceptional colours obtained with natural pigments

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