Who are we?
THE STORY OF A UNIQUE CONCEPT
Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Bringing together fashion, accessories, beauty products and exclusive, imaginative toys, they were conceived as colourful, playful places for children and adults alike.
OUR VALUES AND EXPERTISE
OUR DNA
• A vibrant world of colour
• A heritage rooted in everyday clothing, with iconic cuts and prints
• Expertise passed on from one collection to the next
OUR VISION
To grow from a children’s fashion concept with a strong Parisian following into a coveted go-to brand for cool kids around the world. Playing with colours and looks, and mixing up styles, becomes child’s play. BONTON strikes the perfect balance between urban everyday life and a fun-loving attitude. Effortlessly iconic: fashion-forward silhouettes that make an impression, with the free spirit of childhood.
OUR AMBITION
- To dress children and babies in a wardrobe that brings together fashion, colour and craftsmanship
- To create just the right products to bring together the changing wishes of children and adults
- To be the most distinctive and vibrant concept store for all ages, offering ready-to-wear, fashion accessories, beauty products and toys with quality finishes
- To be a storytelling brand, giving families an immersive experience in every store that creates memories and stirs emotions
We also care deeply about giving families an immersive experience in our stores. We do everything we can to make every visit to BONTON an enjoyable, memorable moment
COLOUR AT THE HEART OF OUR COLLECTIONS
At BONTON, we know colour palettes inside out. It’s a skill we’ve nurtured since the brand was founded 23 years ago. Patterns put colour centre stage, with a wide range of unique shades carefully developed. Prints set the tone, with colours built around each pattern. The result: 20 colours dreamed up each season, in shades including perfect pink, crazy blue, oulala fuchsia, Oscar yellow, Gina orange and Bonton navy.
