Who are we?
THE STORY OF A UNIQUE CONCEPT
Founded in 2001, BONTON quickly found success thanks to its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, they were designed as lively, playful and colourful spaces for children and adults alike.
OUR VALUES AND EXPERTISE
OUR DNA
• A vibrant world of colour
• A heritage rooted in everyday clothing, with iconic cuts and prints
• Craftsmanship passed on from one collection to the next
OUR VISION
To grow from a children’s fashion concept with a strong Parisian reputation into a go-to, sought-after brand for cool children around the world. Playing with colours and looks, and mixing up styles, becomes child’s play. BONTON embodies the perfect balance between urban everyday life and a fun attitude. Effortlessly iconic: a fashion-forward silhouette that makes an impression and a free-spirited attitude true to children.
OUR AMBITION
- Dress children and babies in a wardrobe that combines fashion, colour and craftsmanship
- Create just the right product to bring together the changing wishes of children and adults
- Be the most distinctive and lively concept store for all ages. Discover ready-to-wear, fashion accessories, cosmetics and toys made with quality finishes
- Be a brand that tells stories by giving families an immersive experience in every store, creating memories and emotions
We also care deeply about giving families an immersive experience in our stores. We do everything we can to make every visit to BONTON a welcoming, memorable moment
COLOUR AT THE HEART OF OUR COLLECTIONS
At BONTON, we know colour palettes inside out. It’s a skill we’ve nurtured since the brand was founded 23 years ago. Patterns put colour centre stage, with a wide range of unique shades carefully developed. Prints set the tone, with colours built around each pattern. The result: 20 colours dreamed up each season, in shades including perfect pink, crazy blue, oulala fuchsia, Oscar yellow, Gina orange and Bonton navy.
