Collection: Kid Boy

Founded in 2001, Bonton quickly had its success thanks to its unique Parisian concept stores. Combining mode, accessories, cosmetics and exclusive and creative toys, these fun and colorful places of life attract young and old. The integration of Bonton into the Roger Zannier group in 2023 marks the start of a new exciting adventure for the brand, with developments in France and internationally. Our DNA is a vibrant world of colors, a heritage from the daily locker room with iconic cuts and prints, and the transmission of know-how over the collections. We have the ambition to dress children and babies with a cloakroom combining mode, color and know-how. We seek to create products that reconcile the new desires of young and old, and to be the most singular and lively concept store for all ages, by providing ready-to-wear, accessories, cosmetics and quality toys. We want to tell stories and offer families an immersive experience in every point of sale, creator of memories and emotions. Bonton offers creative and full of character collections. Colorful clothes, trendy prints and original cuts invite children to express their personality and have fun with their style. Because there is no age to dress well, our collections are available in two separate lines: for toddlers (from birth to 3 years) and for children (from 4 to 12 years old ). Whether it's everyday outfits or sets for special occasions, Bonton collections celebrate childhood in all its splendor, offering a universe where fashion rhymes with fun and spontaneity. PSSST ... let's cultivate joy with Bonton! Bonton signature: our iconic stars. Recognizable in the blink of an eye, this is the graphic signature of Bonton. Each season, new iconic models are added to the collection, with the stars pattern available in scarves, luggage, or lining, in small touches or in all-over.