Bum Bags 

Fall for Bonton’s collection of bum bags, playful, practical accessories that go wherever the kids’ adventures take them. Worn around the waist or across the body, they hold little treasures, snacks or well-kept secrets. With their bright colours and cheerful prints, they add a cool touch to every look.

Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new adventure for the brand, with expansion in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed on through the collections. We aim to dress children and babies in a wardrobe that combines fashion, colour and craftsmanship. We strive to create products that bring together the evolving tastes of children and adults, and to be the most distinctive, vibrant concept store for all ages, offering quality ready-to-wear clothing, accessories, cosmetics and toys. We want to tell stories and offer families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because you’re never too young to dress well, our collections come in two distinct lines: one for little ones (from birth to age 3) and one for children (aged 4 to 12). Whether for everyday wear or outfits for special occasions, BONTON collections celebrate childhood in all its splendour, offering a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s spread joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s signature graphic motif. Every season, new iconic designs are added to the collection, with the star motif appearing on scarves, bags and even linings, as subtle accents or all-over prints.