School bags 

Fall for Bonton’s collection of school bags, designed to accompany kids every day. Practical, comfortable and full of style, they easily hold exercise books, pencil cases and little school treasures. With cheerful prints, bright colours and clever details, they’ll soon become favourite companions for school days and after-school adventures.

Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the beginning of an exciting new chapter for the brand, with expansion in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed down through our collections. We aim to dress children and babies in a wardrobe that combines fashion, colour and craftsmanship. We strive to create products that bring together the changing wishes of children and adults, and to be the most distinctive and vibrant concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because you’re never too young to dress well, our collections come in two distinct lines: for little ones (from newborn to 3 years) and for children (from 4 to 12 years). Whether for everyday wear or special-occasion outfits, BONTON collections celebrate childhood in all its glory, offering a world where fashion goes hand in hand with fun and spontaneity. Psst... Let’s celebrate joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s signature motif. Every season, new iconic designs are added to the collection, with the star motif appearing on scarves, bags and even linings, as subtle details or all-over prints.