Backpacks 

Fall for the Bonton backpack collection: the perfect companions for kids wherever they go. Practical and stylish, they have room for exercise books, a snack, a comforter or a water bottle! Discover our tips for finding the ideal water bottle for school. With pop colours and cheerful prints, every design becomes an everyday essential.

Founded in 2001, BONTON soon found success thanks to its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new chapter for the brand, with growth in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed on from collection to collection. We aim to dress children and babies in a wardrobe that combines fashion, colour and craftsmanship. We strive to create products that bring together the changing wishes of children and adults, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there’s no age limit to dressing well, our collections come in two distinct lines: for little ones (from birth to age 3) and for children (ages 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its splendour, offering a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s spread joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic designs join the collection, with the star motif appearing on scarves, bags and even linings, as subtle accents or all-over prints.