Denim 

In light blues, soft indigo and sun-faded washes, denim is lightweight, supple and easy to wear. Pinafore dresses, short dungarees, comfortable shorts and summer jackets make up a wardrobe designed for moving, playing and dreaming. Embroidered details, contrast topstitching and pops of vibrant colour give this fresh, spontaneous collection the Bonton spirit: denim full of character, to wear all summer long as children keep growing.

Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new adventure for the brand, with expansion in France and internationally. At the heart of our identity are a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed on from collection to collection. Our ambition is to dress children and babies in a wardrobe that combines fashion, colour and craftsmanship. We aim to create products that bring together the changing tastes of children and adults, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear clothing, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and stirring emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because you’re never too young to dress well, our collections come in two distinct lines: one for little ones (from newborn to age 3) and one for children (ages 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its splendour, creating a world where fashion goes hand in hand with fun and spontaneity. Psst... Let’s spread joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s signature motif. Each season, new iconic designs join the collection, with the star motif appearing on scarves, bags and even linings, as subtle accents or all-over prints.