Night-time Companions 

Founded in 2001, BONTON quickly found success thanks to its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to young and old alike. BONTON’s joining the Roger Zannier group in 2023 marked the beginning of an exciting new adventure for the brand, with expansion in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed down through the collections. We aspire to dress children and babies in clothing that combines fashion, colour and craftsmanship. We aim to create products that bring together the changing tastes of children and adults, and to be the most distinctive, lively concept store for all ages, offering quality ready-to-wear clothing, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there’s no age limit on dressing well, our collections come in two distinct lines: one for little ones (from newborn to age 3) and one for children (ages 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its splendour, offering a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s spread joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they’re BONTON’s graphic signature. Each season, new iconic designs join the collection, with the star motif appearing on scarves, bags and linings, as subtle accents or all-over prints.