Fashion Show H25 

2025 marks a turning point for the House of BONTON, which staged its first-ever fashion show at the Palais de Tokyo, a venue as enigmatic as it is iconic. In a festive atmosphere filled with music, the cool kids took to the runway wearing standout looks from the Autumn-Winter 2025 collection.

The collection plays with contrasts and bold combinations: corduroy, sturdy denim, check, bandanas, floral prints, Western details and leopard accents make up a wardrobe that’s both playful and stylish. Indigo, Brown Barn, beige and pink tones intertwine to bring a joyful, contemporary vision to life, true to BONTON’s colourful DNA.

Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to all ages. BONTON’s integration into the Roger Zannier group in 2023 marked the beginning of an exciting new adventure for the brand, with expansion in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed on from collection to collection. We aim to dress children and babies in a wardrobe that combines fashion, colour and craftsmanship. We seek to create products that bring together the changing wishes of children and adults, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there’s no age limit on dressing well, our collections come in two distinct lines: one for little ones (from birth to age 3) and one for children (ages 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its glory, offering a world where fashion goes hand in hand with fun and spontaneity. Psst... Let’s cultivate joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic designs join the collection, with the star motif appearing on scarves, luggage and even linings, as subtle accents or all-over prints.