Lifestyle 

The BONTON lifestyle collection offers something new to discover on every visit: bags featuring the brand’s signature motifs, a jewellery collection inspired by fairy tales, and accessories with original patterns—from aprons and lunch bags to tableware—to complement a stylish wardrobe.

Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Combining fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new chapter for the brand, with growth in France and internationally. At our heart is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed on from collection to collection. Our ambition is to dress babies and children in clothes that combine fashion, colour and craftsmanship. We aim to create products that bring together the changing tastes of children and adults, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there’s no age limit on dressing well, our collections come in two distinct lines: for little ones (from newborn to age 3) and for children (ages 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its glory, creating a world where fashion goes hand in hand with fun and spontaneity. Psst... Let’s cultivate joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new signature pieces join the collection, with the star motif appearing on scarves, bags and linings, as a subtle detail or an all-over pattern.