New in 

The new Bonton collection celebrates childhood with freshness, softness and creativity. True to the brand’s world, it brings together comfortable fabrics, timeless cuts and delicate details that add style to children’s everyday lives. From bright shades to exclusive prints, every piece is designed to offer freedom of movement and elegance, with quality and craftsmanship at its heart. This season, wardrobe essentials are reimagined as modern silhouettes that are easy to wear and combine.

Founded in 2001, BONTON quickly found success through its unique Parisian concept stores. Blending fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to all ages. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new chapter for the brand, with expansion in France and internationally. At our heart is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed on from collection to collection. We aim to dress children and babies in clothes that combine fashion, colour and craftsmanship. We strive to create products that bring together the changing wishes of children and adults, and to be the most distinctive and vibrant concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there’s no age limit to dressing well, our collections come in two distinct lines: for little ones (from birth to 3 years) and for children (aged 4 to 12). Whether for everyday wear or special-occasion outfits, BONTON collections celebrate childhood in all its splendour, creating a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s cultivate joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic styles join the collection, with the star pattern appearing on scarves, bags and linings, as subtle details or all-over prints.