Selection under €100 

We’ve selected all our pieces under €100 for you. Discover our current collection, previous collections and favourites at reduced prices. Build your child’s wardrobe with our unique, creative clothing and accessories.

Founded in 2001, BONTON quickly found success thanks to its unique Parisian concept stores. Combining fashion, accessories, beauty products and exclusive, creative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the beginning of an exciting new chapter for the brand, with expansion in France and internationally. At our heart is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed down through the collections. We aim to dress children and babies in a wardrobe that brings together fashion, colour and craftsmanship. We strive to create products that bring together the new wishes of children and adults, and to be the most distinctive, vibrant concept store for all ages, offering quality ready-to-wear clothing, accessories, beauty products and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because you’re never too young to dress well, our collections come in two distinct lines: one for little ones (from newborn to 3 years) and one for children (aged 4 to 12). From everyday outfits to outfits for special occasions, BONTON collections celebrate childhood in all its splendour, offering a world where fashion goes hand in hand with fun and spontaneity. Psst... Let’s spread joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic designs join the collection, with the star motif appearing on scarves, bags and even linings, as subtle accents or all-over prints.