T-shirts - Shirts - New Boy 

Discover our new collections of t-shirts and shirts for boys, combining style and comfort for all occasions. Essential pieces that bring a touch of cool and modernity to the wardrobeDress of your child, perfect for every day or for more special moments.

Founded in 2001, BONTON quickly achieved success thanks to its unique Parisian concept stores. Mixing fashion, Accessories, exclusive and creative cosmetics and toys, these fun and welcoming living spaces Tops in color attract young and old. The integration of BONTON into the Roger Zannier group in 2023 marks the start of an exciting new adventure for the brand, with developments in France and internationally. Our DNA is a vibrant world of colors, a heritage from the daily wardrobe with iconic cuts and prints, and the transmission of know-how throughout the collections. We aim to dress children and babies with a wardrobe combining fashion, color and know-how. We seek to create products that reconcile the new desires of young and old, and to be the most unique and lively concept store for all ages, by offering ready-to-wear, Accessories, quality cosmetics and toys. We want to tell stories and offer families an immersive experience in each point of sale, creating memories and emotions. BONTON offers creative collections full of character. Colorful clothes, trendy prints and original cuts invite children to express their personality and have fun with their style. Because there is no age to dress well, our collections are available in two distinct lines: for toddlers (from Newborn to 3 years old) and for children (from 4 to 12 years old). Whether it's everyday outfits orOutfits for special occasions, the BONTON collections celebrate childhood in all its splendor, offering a world where fashion rhymes with fun and spontaneity. Pssst... Let's cultivate joy with BONTON! The BONTON signature: Our iconic stars. Recognizable at a glance, it is the graphic signature of BONTON. Each season, new iconic models are added to the collection, with the star pattern available in scarves, luggage, or even linings, in small touches or all-over.