Happy Days 

Rediscover our summer 26 collection with a selection of discounted children’s clothing in the dedicated section for Bonton happy days.

Founded in 2001, BONTON quickly found success thanks to its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, imaginative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new chapter for the brand, with expansion in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed down through the collections. We aim to dress children and babies in clothing that combines fashion, colour and craftsmanship. We strive to create products that bring together the changing wishes of children and adults, and to be the most distinctive and vibrant concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers imaginative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because you’re never too young to dress well, our collections come in two distinct lines: for little ones (from newborn to 3 years) and for children (aged 4 to 12). Whether for everyday wear or outfits for special occasions, BONTON collections celebrate childhood in all its splendour, creating a world where fashion goes hand in hand with fun and spontaneity. Psst... Let’s spread joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Every season, new iconic designs join the collection, with the star motif appearing on scarves, bags and even linings, as subtle details or all-over prints.