Shoes - Boys’ Pre-Sale 

Founded in 2001, BONTON quickly found success thanks to its unique Parisian concept stores. Bringing together fashion, exclusive and creative accessories, cosmetics and toys, these playful, colourful spaces attract children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new adventure for the brand, with expansion in France and internationally. At our heart is a vibrant world of colour, a heritage rooted in everyday wardrobes with iconic cuts and prints, and craftsmanship passed down through the collections. We aim to dress children and babies in a wardrobe that combines fashion, colour and craftsmanship. We strive to create products that bring together the changing wishes of children and adults, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because you’re never too young to dress well, our collections come in two distinct lines: for little ones (from newborn to age 3) and for children (ages 4 to 12). Whether for everyday wear or special-occasion outfits, BONTON’s collections celebrate childhood in all its splendour, offering a world where fashion goes hand in hand with fun and spontaneity. Psst... Let’s cultivate joy with BONTON! BONTON’s signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic designs are added to the collection, with the star motif appearing on scarves, bags and linings, as small accents or all over.