Boy - happy days 

Rediscover our collection of boys’ clothing at reduced prices for Happy Days in our dedicated section.

Founded in 2001, BONTON quickly found success thanks to its unique Parisian concept stores. Combining fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new adventure for the brand, with expansion in France and internationally. At our heart is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed on from collection to collection. We aim to dress children and babies in clothing that brings together fashion, colour and craftsmanship. We strive to create products that meet the changing wishes of children and adults alike, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear clothing, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there is no age limit to dressing well, our collections come in two distinct lines: for little ones (from newborn to age 3) and for children (ages 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its glory, creating a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s spread joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic designs join the collection, with the star motif appearing on scarves, bags and linings, as subtle accents or in all-over prints.