Hiking Society🌲 

For the Winter 2025 collection, BONTON ventures into the great outdoors, drawing inspiration from high-altitude hiking. Think rugged peaks, deep forests and cosy mountain refuges, where winter is an adventure to savour.

With its mountain spirit, practical details and vintage touches, the season celebrates the great outdoors in style. The shades take their cue from high-altitude landscapes — moss green, rocky beige, glacier blue — while cosy fabrics invite gentle exploration.

Every piece has been designed to accompany children on their winter adventures, whether in the snow, up in the mountains or simply by the fireside.
Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new adventure for the brand, with expansion in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed on from collection to collection. We aim to dress children and babies in clothing that combines fashion, colour and craftsmanship. We strive to create products that bring together the evolving tastes of children and adults, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear clothing, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there’s no age limit on dressing well, our collections come in two distinct lines: one for little ones (from newborn to 3 years) and one for children (aged 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its glory, creating a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s cultivate joy with BONTON! BONTON’s signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic designs join the collection, with the star motif appearing on scarves, bags and linings, as a subtle detail or all-over print.