Wild folk 

For this new collection, BONTON celebrates bohemian spirit and untamed nature: welcome to the world of Wild Folk.

Head for wide-open spaces, where wild grasses dance in the wind and fabrics are adorned with hand-crafted embroidery and warm, earth-inspired shades. A journey into the heart of free-spirited, poetic folklore.

A mix of textures, reimagined traditional prints and flowing shapes make up a collection with a nomadic feel, designed for curious, dreamy children who are always on the move.

Here, BONTON draws inspiration from a world where wild instinct meets craftsmanship, creating clothes full of freedom and character.

Every piece has been designed to accompany children on their winter adventures, whether in the snow, in the mountains or simply by the fire.
Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new chapter for the brand, with expansion in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed down from collection to collection. We aim to dress children and babies in clothing that combines fashion, colour and craftsmanship. We strive to create products that bring together the changing tastes of children and adults, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because you’re never too young to dress well, our collections come in two distinct lines: one for little ones (from newborn to age 3) and one for children (aged 4 to 12). Whether for everyday wear or outfits for special occasions, BONTON collections celebrate childhood in all its splendour, creating a world where fashion goes hand in hand with fun and spontaneity. Psst... Let’s spread joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic designs join the collection, with the star motif appearing on scarves, bags and even linings, as subtle details or all-over prints.