Workwear stories 

For this new collection, BONTON draws on the authenticity of workwear to reimagine winter with character and a modern touch: welcome to the world of Workwear Stories.

Step into the workshops of yesteryear and vast industrial landscapes, where weathered tools, sturdy fabrics and skilled hands come together. A retro, functional feel, brought to life through the playful eyes of childhood.

Heavy cotton, brushed denim, visible topstitching and utilitarian shades make up a collection with a raw elegance, designed for moving, playing and creating. Each piece tells a story of craftsmanship, where tradition meets spontaneity.

Here, BONTON draws inspiration from a world where the aesthetics of manual work become the starting point for a wardrobe full of life and style.

Every piece has been designed to accompany children on their winter adventures, whether in the snow, in the mountains or simply by the fire.
Founded in 2001, BONTON quickly found success thanks to its unique Parisian concept stores. Blending fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to young and old alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new chapter for the brand, with growth in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed on from collection to collection. Our ambition is to dress children and babies in a wardrobe that brings together fashion, colour and craftsmanship. We aim to create products that bring together the changing wishes of young and old, and to be the most distinctive and vibrant concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there’s no age limit on dressing well, our collections come in two distinct lines: one for little ones (from newborn to 3 years) and one for children (aged 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its glory, offering a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s cultivate joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic styles join the collection, with the star motif appearing on scarves, bags and even linings, as subtle accents or all-over prints.